Emerge 2016 official Video Partner, Be Inspired Films shares their insights into social impact storytelling.
Being able to demonstrate your social impact as an organisation is so important. It’s not enough to just state your outputs or outcomes, you have to be able to show the results of your work and how that benefits society in a very tangible way. More and more people want to know what impact a company is having before they will commit, whether as an investor, donor, a volunteer, an employee, or even as a customer.
So, how can you demonstrate your social impact effectively?
Very often the best examples of an organisation’s impact will be anecdotal, rather than being fully quantifiable in clear hard facts. Both are important but emotion is what will move people.
There has been a marked increase in the power of storytelling to get to the heart of what an organisation is about. Every organisation has stories that capture the essence of the social impact they deliver and it is those stories that often encapsulate the culture, the passion and the unique nature of the work and what motivates it. Lengthy explanations of technical models and pages and pages of numbers do not lend themselves well to communicating social impact, particularly on the web or social media channels.
Video is a great way to capture the stories that demonstrate your social impact and bring it to life, in an easily accessible format.
Video is THE fastest growing medium for consuming information on social media channels. One of its key strengths is that it can convey emotion and build a strong connection with the audience. This brings it above many other channels for building relationships and demonstrating your impact effectively.
Nearly a million minutes of video will be shared every second
According to a report by Cisco, video will account for 80% of global internet traffic by 2019. Nearly a million minutes of video will be shared every second and it would take someone 5 million years to watch all the video that will be shared each month. According to Facebook, more than 50% of people who visit Facebook watch at least one video every day. These may be quite large, scary statistics, but what it shows is the continuing upward trend of video on the internet.
By visualising your social impact via video, you can get the best of both worlds. You can incorporate statistics and figures (for the head) alongside the more anecdotal stories (for the heart) together in one place. Combining statistics, text and live footage will make for a really engaging, informative video and work well across all digital and social media platforms.
The beautiful thing is you can get so much more use out of the content, such as audio podcasts, blog posts, and other smaller bite-sized pieces. Thus you would be re-purposing for different learning styles, attention spans, and platforms.
If you would like to know more about how you can use video to bring your social impact to life – you can see examples of Be Inspired Film’s work at www.beinspiredfilms.co.uk or get in touch at firstname.lastname@example.org.