Date:   September 17, 2017

Clara Shen is the director of emerging markets at Mars, Incorporated / Catalyst. She co-leads the Mutuality Lab, which has developed a new business model and non-monetized metrics to help move from a profit maximisation model to a holistic value optimization approach across multiple forms of capital. This includes conceptualising and building inclusive business units to reach ’the last mile’ driven by micro-entrepreneurship, e.g. Maua in Kenya — that has healthy profitability and continues to scale in Africa and Asia. Prior to Mars, Clara co-founded a biotechnology start-up based at the Hong Kong University of Science and Technology. Clara holds a Bachelor of Arts from Harvard and a Masters of Business Administration from INSEAD.

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