John Elkington is a writer and thinker, a serial-entrepreneur and an ‘advisor from the future’. He is Co-Founder and Executive Chairman of Volans, a change agency, that aims to stretch leaders – towards “Breakthrough”; that is, to look beyond incremental change towards systemic challenges.
He is leading Project Breakthrough a joint venture with the United Nations Global Compact (UNGC) focussing on the market opportunities around exponential sustainability.
John is also Honorary Chairman of SustainAbility, and sits on an A-Z of some 30 boards and advisory boards. He has written 19 books, and his latest is co-authored with Jochen Zeitz, former CEO of PUMA and now co-chair, with Sir Richard Branson, of The B Team. The book, entitled “The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line” comes full circle from John’s 1997 “Cannibals with Forks”, where he first introduced the Triple Bottom Line